For Brokers

Helping Brokers Lead the Next Generation of Employee Benefits

Expand your strategy. Protect your clients. Partner with ATMA PMF — a broker-first General Agency built for the modern benefits landscape.

For Brokers

Helping Brokers Lead the Next Generation of Employee Benefits

Expand your strategy. Protect your clients. Partner with ATMA PMF — a broker-first General Agency built for the modern benefits landscape.

The Opportunity

Protect and Grow Your Client Relationships

Employers facing rising healthcare costs are actively searching for alternatives. Brokers who can guide them through modern benefit strategies become trusted advisors.

ATMA PMF equips brokers with tools and expertise to help clients explore ICHRA, hybrid models, traditional group alternatives, and expanded voluntary and wellness offerings.

Broker-First Partnership Model

• Turnkey ICHRA implementation and support

• Strategic benefit design and modeling

• Employer education and enrollment support

• Access to a broad portfolio of benefit products

• Ongoing service and renewal optimization

Revenue Opportunities

Expand Your Revenue Opportunities

When employers move toward modern benefits strategies, they often expand their benefits ecosystem — creating new opportunities for brokers.

Supplemental & Voluntary Products

ICHRA transitions create natural opportunities to introduce accident, critical illness, hospital indemnity, and other voluntary benefit products.

Wellness & Preventative Care

Wellness programs, preventative care initiatives, and GLP-1 management solutions become natural add-ons to modern benefits strategies

Healthcare Access Solutions

Telemedicine, Direct Primary Care, and behavioral health services complement any core benefits strategy and deepen client relationships.

Strategic Partner

A Strategic Partner Behind the Scenes

Brokers remain the trusted advisor. ATMA PMF provides the infrastructure and expertise to support the strategy — without competing for client relationships.

Benefit Modeling & Plan Design

• Comprehensive analysis and custom strategy development for each employer.

Employer Presentations & Education

• Professional materials and consultations that position you as the expert.

Employee Enrollment Support

• White-glove enrollment experience for employees transitioning to new coverage.

Implementation & Compliance Guidance

• Ensuring ACA compliance and smooth operational setup from day one.

Ongoing Service & Renewal Strategy

• Annual reviews, optimization, and long-term planning to protect client retention.

Market Opportunity

A Massive Market Opportunity

Healthcare innovation is reshaping the benefits landscape. As millions of employees transition toward individual coverage models, brokers who understand and implement ICHRA strategies will lead the next generation of employee benefits consulting.

ATMA PMF provides the infrastructure brokers need to capitalize on this opportunity — today.